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Toolkit: Building a Campaign Strategy

This toolkit presents highlights from a webinar featuring our senior vice president of programs on the topic of building an effective campaign strategy.

Worksheet: Advocacy Campaign Planning

This worksheet, intended to help you develop your own strategy, pairs with the Building a Campaign Strategy toolkit.

Power Mapping

This useful approach from 350.org helps you identify the institutions and individuals that influence your target, which could inform your campaign strategy.

Spectrum of Allies

This strategic tool from 350.org explores the concept of a spectrum of allyship or opposition to your cause, from active ally to active opponent and everything in between.

Understanding People Power

350.org uses the metaphor of an upside-down triangle to illustrate how people power tends to flow from the bottom up.

Why Campaigns, Not Protests, Get the Goods

The organization Waging Nonviolence describes how longer-term campaigns rather than short-term protests more often result in strategic victories and progress.

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Toolkit: Building a Campaign Strategy

Worksheet: Advocacy Campaign Planning

Power Mapping

Spectrum of Allies

Understanding People Power

Why Campaigns, Not Protests, Get the Goods

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Resource Library

Filter by type:

Toolkit: Building a Campaign Strategy

Worksheet: Advocacy Campaign Planning

Power Mapping

Spectrum of Allies

Understanding People Power

Why Campaigns, Not Protests, Get the Goods

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